Company Story Video Wins a Stars Award
It’s awards season for the construction industry here in Western North Carolina, and we’re thrilled that yet again our work has been recognized by our peers for its excellence. Only this time, it isn’t a custom home we build that’s won. It’s a story we told. In video format.
Our company story video won a WNC Stars Award from the Builders Association of the Blue Ridge Mountains (formerly the Asheville Home Builders Association) for Best Video Project earlier this month during the association’s annual gala.
The Brand Story
The objective of the video, which you may have heard us call it our brand video, was to communicate the Sineath Construction brand in a visually appealing way that showcased brand values, the company’s roots, and the company’s work. Transparency, integrity, communication, and a strong commitment to quality are hallmark brand values and were vital to communicate to the viewer in a video format. It was also important to communicate Brian’s expertise, demeanor, and approachability.
The video begins with perspective about what home is and why it matters. Then the view meets Brian, who shares his family history with construction and what led him to found Sineath Construction with his late father. The video then moves into segments about building a custom home, renovating a home, and commercial construction. The video concludes with two short segments about commitment: the company’s commitment to building an exceptional team and the company’s commitment to their clients.
Big thanks to the folks at Bclip Productions here in Asheville for their magic in producing the video. Watch the video below or on our on our YouTube channel.